Why Africa?
When we first shared the idea of manufacturing our footwear in Africa,
many thought why? Why or how could anyone want to make shoes in a
place full of so much poverty and corruption?
The answer was simple – we never have and still don't see an Africa
that's categorised by negative generalizations. Oliberté believes
that with the right partners, each country within Africa has the means
to grow and support its people. So that's what we do – Oliberté
partners with factories, suppliers, farmers and workers to produce
premium footwear in Africa, but we do more than that. We work create
fair jobs, with the goal of contributing to the development of a
thriving middle class.
It is generally accepted that a thriving middle class is a key
component to the success of any country. In Africa the middle class is
increasing in size and one of Oliberté's goals is to support that
growing middle class by building a world class footwear brand that can
create thousands of jobs and also encourages manufacturers from other
industries to work in Africa
Currently Oliberté operates in Ethiopia, Liberia and Kenya with the
goal of expanding to Cameroon, Congo, Uganda and Zambia in the coming
years.
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